Entertaiment for Good

Entertaiment is the activities and events that hold and sustain people’s attention and interest, giving them pleasure and delight. It can also mean the things we enjoy doing to relax and relieve stress, such as watching movies or TV, playing games, listening to music, reading books or magazines, going to plays, musicals, dance performances, art galleries, or participating in sports and exercise.

The arts, sports and entertainment are vital to our society. But times are tough, and entertainment industry companies must work hard to meet consumer demand for value. Some are tackling this challenge by doing good, like The Entertainment Industry Foundation (EIF) which helps fund SU2C, an initiative to accelerate world-class cancer research.

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