Fashion is a general term for a prevailing mode of expression in a society. This expression may take the form of clothing, footwear and accessories. It can also be manifested in hairstyles and makeup styles. Fashion is considered to be a cultural phenomenon, a way of life and an art form. A person who follows fashion trends is known as a fashionista.
Clothing trends have evolved with the advent of the sewing machine, industrialized production and globalization of the economy. In modern Western societies, it is common for people to wear a style that reflects their own interests and personality. Fashion can also be influenced by the personalities and tastes of people in one’s social circle, including friends, family, co-workers, acquaintances and fellow travelers.
Historically, clothing was primarily handmade for individuals by tailors and dressmakers. In the early 20th century, however, mass production allowed designers to make clothing in standard sizes and at relatively low costs. This enabled a wider range of people to purchase clothing. The availability of new fabrics, yarns and finishing techniques in the 1960s made it possible to offer ready-to-wear garments at affordable prices. These were marketed in the fashion press and became popularized through television shows and other media. As a result, many designers started their own lines of ready-to-wear clothes. These were initially sold only in haute couture stores but soon migrated to department and other retail outlets. This created the fashion industry as it exists today, with design and manufacturing occurring in several countries and involving numerous participants.